PinnedKen KraemerinBootcampIs ChatGPT a better content marketer than me?How ChatGPT failed (and excelled) at writing an agency newsletter, and what we can learn from it.Mar 25, 2023Mar 25, 2023
Ken KraemerinUX CollectiveDesign as brand storyteller: Three ways design drives brand storiesDesign does more than look good. In the right hands, it can tell the story of the brand like no linear narrative can.Feb 26, 20211Feb 26, 20211
Ken KraemerinUX CollectiveWhy bad design happens to good peopleBad design happens, but rarely intentionally. So what drives well-intentioned designers to put bad UX into the world, and what can be done?Nov 13, 2019Nov 13, 2019
Ken KraemerinThe StartupThree Signs Your Site Design Isn’t Putting Users FirstUser-centered design is taken as a given these days. Yet so many sites and apps are clearly built to put business before users. Here are…Oct 24, 20192Oct 24, 20192
Ken KraemerWhy I Joined the RebellionI’m excited to announce that I’ve joined Rebellion Design Co. as Managing Partner. Here’s what’s got me so excited.Jun 25, 2019Jun 25, 2019
Ken KraemerCan User Experience Design Save Digital Advertising?Let’s face it: the user journey associated with digital ads sucks. UX Designers can help where data and programmatic have failed marketers.Mar 19, 2019Mar 19, 2019
Ken KraemerAre Competitive Pitches a Lose-Lose?Pitches are the mainstay of choosing advertising vendors. But as opportunities shrink, is this practice hurting both agencies and clients?Nov 5, 2018Nov 5, 2018
Ken KraemerAgencies: Stop Trying to Creative Your Way Out of ThingsMarketers face continual pressure to do more with less in a complex media landscape. Agencies can do more to help.Oct 23, 20183Oct 23, 20183
Ken KraemerinUX CollectiveIs AR-Commerce ready for prime time?Snapchat is partnering with Amazon to bring visual search based commerce, or AR-Commerce, to the intrepid messaging platform. Can it work…Oct 10, 2018Oct 10, 2018
Ken KraemerCannes 2015: Take off the Rosé Colored GlassesCreativity is taking a back seat to media and the video that gets put in it. It’s time to get back to real ideas.Jul 2, 2015Jul 2, 2015
