PinnedKen KraemerinBootcampIs ChatGPT a better content marketer than me?How ChatGPT failed (and excelled) at writing an agency newsletter, and what we can learn from it.14 min read·Mar 25, 2023----
Ken KraemerinUX CollectiveDesign as brand storyteller: Three ways design drives brand storiesDesign does more than look good. In the right hands, it can tell the story of the brand like no linear narrative can.10 min read·Feb 26, 2021--1--1
Ken KraemerinUX CollectiveWhy bad design happens to good peopleBad design happens, but rarely intentionally. So what drives well-intentioned designers to put bad UX into the world, and what can be done?11 min read·Nov 13, 2019----
Ken KraemerinThe StartupThree Signs Your Site Design Isn’t Putting Users FirstUser-centered design is taken as a given these days. Yet so many sites and apps are clearly built to put business before users. Here are…11 min read·Oct 24, 2019--2--2
Ken KraemerWhy I Joined the RebellionI’m excited to announce that I’ve joined Rebellion Design Co. as Managing Partner. Here’s what’s got me so excited.3 min read·Jun 25, 2019----
Ken KraemerCan User Experience Design Save Digital Advertising?Let’s face it: the user journey associated with digital ads sucks. UX Designers can help where data and programmatic have failed marketers.9 min read·Mar 19, 2019----
Ken KraemerAre Competitive Pitches a Lose-Lose?Pitches are the mainstay of choosing advertising vendors. But as opportunities shrink, is this practice hurting both agencies and clients?8 min read·Nov 5, 2018----
Ken KraemerAgencies: Stop Trying to Creative Your Way Out of ThingsMarketers face continual pressure to do more with less in a complex media landscape. Agencies can do more to help.6 min read·Oct 23, 2018--3--3
Ken KraemerinUX CollectiveIs AR-Commerce ready for prime time?Snapchat is partnering with Amazon to bring visual search based commerce, or AR-Commerce, to the intrepid messaging platform. Can it work…9 min read·Oct 10, 2018----
Ken KraemerCannes 2015: Take off the Rosé Colored GlassesCreativity is taking a back seat to media and the video that gets put in it. It’s time to get back to real ideas.3 min read·Jul 2, 2015----